How we translate product design into beautiful communication story

Malabar Gold and Diamonds enjoys a loyal base of customers who sit in a higher age bracket. The brand’s goal is to recruit a younger bracket of consumers and strengthen an emotional connection with this target audience. This consumer is an independent, self-made woman who has the courage and confidence to thrive in the world - to ask ‘why not’ and imagine a life for herself. To appeal to this consumer, the brand designed a collection of diamond jewellery that is a medley of intricate curves and folds turning each jewellery into a masterpiece we knew we had to craft a story worthy of the craftsmanship.