How MOCHI shoes champions true Integrated brand campaigns and connects with their consumer
A 360 degree extension of the brand throughout 365 day
The Campaign
The Mochi brand is a purveyor of all things that makes GenZ tick; knowing their latest obsession, latest inspiration - the brand has a strong pulse on feeling their vibe.
But in Spring of 2021 we hit a wall when it came to finding what’s keeping GenZ engaged. The post-COVID world was uninspired, filled with apprehension, fearful of uncertainties. Eventually we found inspiration among the brave new throng of online creators who took to the internet during the pandemic lockdown to share, enhance and build on their creative craft.
Our SPRING SUMMER 2021 campaign
was a celebration of not just these brave new creators but creation itself.
was a celebration of not just these brave new creators but creation itself.
Vibrant Key Visuals and engaging DVC brought the campaign to life but we gave it longevity through the year with multi channel interpretations.
Vibrant Key Visuals and engaging DVC brought the campaign to life but we gave it longevity through the year with multi channel interpretations.
INFLUENCER
COLLABORATION
VIDEO
INFLUENCER
COLLABORATION
VIDEO
EVENT
VIDEO
EVENT
VIDEO
Vibrant Key Visuals and engaging DVC brought the campaign to life but we gave it longevity through the year with multi channel interpretations.
Vibrant Key Visuals and engaging DVC brought the campaign to life but we gave it longevity through the year with multi channel interpretations.
WHEN THE STORE IS A STAGE
Our store shutters turned into art when Graffiti artists from the city painted their interpretation of the idea and Influencer stook to these backdrops to create be spoke content
WHEN THE STORE IS A STAGE
Our store shutters turned into art when Graffiti artists from the city painted their interpretation of the idea and Influencer stook to these backdrops to create be spoke content
INFLUENCER
COLLABORATION
VIDEO
INFLUENCER
COLLABORATION
VIDEO
EVENT
VIDEO
EVENT
VIDEO
WHEN THE STORE IS A STAGE
Our store shutters turned into art when Graffiti artists from the city painted their interpretation of the idea and Influencer stook to these backdrops to create be spoke content
WHEN THE STORE IS A STAGE
Our store shutters turned into art when Graffiti artists from the city painted their interpretation of the idea and Influencer stook to these backdrops to create be spoke content
INFLUENCER
COLLABORATION
VIDEO
INFLUENCER
COLLABORATION
VIDEO
EVENT
VIDEO
EVENT
VIDEO
AMPLIFICATION IS AN ART
Further down the line, we extended the central idea with an Influencer Campaign partnering 6 unique creators like doodle artists to fluid artists and inspired the world with their magic and excellence.
AMPLIFICATION IS AN ART
Further down the line, we extended the central idea with an Influencer Campaign partnering 6 unique creators like doodle artists to fluid artists and inspired the world with their magic and excellence.
INFLUENCER
COLLABORATION
VIDEO
INFLUENCER
COLLABORATION
VIDEO
EVENT
VIDEO
EVENT
VIDEO
AMPLIFICATION IS AN ART
Further down the line, we extended the central idea with an Influencer Campaign partnering 6 unique creators like doodle artists to fluid artists and inspired the world with their magic and excellence.
AMPLIFICATION IS AN ART
Further down the line, we extended the central idea with an Influencer Campaign partnering 6 unique creators like doodle artists to fluid artists and inspired the world with their magic and excellence.
#CREATE WITH PRIDE
For Pride month, we celebrated representation, equality, and self-expression by partnering with creators within the LGBTQ+ community and made it a point to spotlight their art and celebrate their creativity, which was much appreciated by our audience and the artists alike.
#CREATE WITH PRIDE
For Pride month, we celebrated representation, equality, and self-expression by partnering with creators within the LGBTQ+ community and made it a point to spotlight their art and celebrate their creativity, which was much appreciated by our audience and the artists alike.
INFLUENCER
COLLABORATION
VIDEO
INFLUENCER
COLLABORATION
VIDEO
EVENT
VIDEO
EVENT
VIDEO
#CREATE WITH PRIDE
For Pride month, we celebrated representation, equality, and self-expression by partnering with creators within the LGBTQ+ community and made it a point to spotlight their art and celebrate their creativity, which was much appreciated by our audience and the artists alike.
#CREATE WITH PRIDE
For Pride month, we celebrated representation, equality, and self-expression by partnering with creators within the LGBTQ+ community and made it a point to spotlight their art and celebrate their creativity, which was much appreciated by our audience and the artists alike.
PRODUCT LAUNCH? MAKE IT AWESOME
For the launch of Mochi’s evening wear collection we created an IP named After Hours and flipped stores to become a party venue after closing hours.
We hosted a party celebrating the coming together of two Makers of Awesome - Mochi and content creators like Aneri Vajani, Sakshi Shivdasani, with music, dance, food and some amazing shoes.
PRODUCT LAUNCH? MAKE IT AWESOME
For the launch of Mochi’s evening wear collection we created an IP named After Hours and flipped stores to become a party venue after closing hours.
We hosted a party celebrating the coming together of two Makers of Awesome - Mochi and content creators like Aneri Vajani, Sakshi Shivdasani, with music, dance, food and some amazing shoes.
INFLUENCER
COLLABORATION
VIDEO
INFLUENCER
COLLABORATION
VIDEO
EVENT
VIDEO
EVENT
VIDEO
PRODUCT LAUNCH? MAKE IT AWESOME
For the launch of Mochi’s evening wear collection we created an IP named After Hours and flipped stores to become a party venue after closing hours.
We hosted a party celebrating the coming together of two Makers of Awesome - Mochi and content creators like Aneri Vajani, Sakshi Shivdasani, with music, dance, food and some amazing shoes.
PRODUCT LAUNCH? MAKE IT AWESOME
For the launch of Mochi’s evening wear collection we created an IP named After Hours and flipped stores to become a party venue after closing hours.
We hosted a party celebrating the coming together of two Makers of Awesome - Mochi and content creators like Aneri Vajani, Sakshi Shivdasani, with music, dance, food and some amazing shoes.
SNEAKIN AWESOME
Sneakers launch witnessed sneakerheads and street fashion influencers come together to create edgy & amp; urban fashion reels with our products
SNEAKIN AWESOME
Sneakers launch witnessed sneakerheads and street fashion influencers come together to create edgy & amp; urban fashion reels with our products
INFLUENCER
COLLABORATION
VIDEO
INFLUENCER
COLLABORATION
VIDEO
EVENT
VIDEO
EVENT
VIDEO
SNEAKIN AWESOME
Sneakers launch witnessed sneakerheads and street fashion influencers come together to create edgy & amp; urban fashion reels with our products
SNEAKIN AWESOME
Sneakers launch witnessed sneakerheads and street fashion influencers come together to create edgy & amp; urban fashion reels with our products